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272 - Let's Go Fishing and Get Hooked on Great Marketing Concepts

The Ultimate Entrepreneur

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The Amazing About Fly Fishing

In fly fishing, as it's become this world wide, pretty much, you name the species, there's somebody out there with a fly rod trying to catch em. I like high yield low risk as is low risk. That can be done many ways but gorilla marketing really means low risk marketing. But i think low risk does not necessarily mean high yield. Its figuring out who already has access to the audiences you want and letting them have direct access to their audience in a way where you only pay them for the result. You don't have risk. You only have upside.

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