The Importance of Tracking Your Impact

I think if you're selling a highly transactional thing like a sass it's a lot easier. Right, because you can directly track like did people sign up for this and are they using it but you know spring is notoriously hard to monetize there. You just that that's what I'm saying really smart companies today like VMware, like one nowadays Google, like Microsoft and the last five, 10 years these companies get that good will is currency. And I have no idea. What's that. Have you figured out what that was? Because I would love to know.