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#67: Generative AI - with Samyutha Reddy & CJ Donio from Jasper

B2B Marketing with Dave Gerhardt

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How to Use Jasper to Improve Your Sales and Marketing Efforts

A big way that I use Jasper is to get personalized on my audience. It's sort of like as if I was switching from talking to marketing to sales, I speak to Jasper in a way that allows me to just adjust that existing marketing audience but speak to them at a different stage in their buyer journey. In February, we had Jenny Eye and one of the responsibilities I was stoked about is prepping some of the keynote speakers. She used AI to spin up a brief history of Nat Friedman so she could prepare for his fireside chat with our CEO. That made her much more prepared than she would have been otherwise.

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