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17min chapter
#411 - The Key To Explosive Sales In TikTok Shop with Josh Coleman
AM/PM Podcast
Maximizing Sales on TikTok Shop
This chapter explores TikTok Shop's approach to boosting sales for higher-priced items, illustrated by the popularity of a $300 Slurpee machine. It discusses marketing strategies like co-funded free shipping and commission structures for creators, emphasizing the importance of transparency and effective partnerships. The chapter also highlights the challenges and financial strategies sellers face when transitioning from platforms like Amazon to TikTok, especially in managing inventory and selecting hero products.
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