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Maya Shankar: The Power Of Slight Changes (And Why We Do What We Do)
The Rich Roll Podcast
How Hard Can This Be?
The social and behaviora sciences team was formed in the early 1990s. The group's work caught the attention of President Obama, who signed an executive order making it a permanent part of government. "These tiny tweaks that have zero costs when you're when you're up" can save billions on giant programmes, she says.
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