#41 — DeepDive — Marketplaces — Lenny Rachitsky
Magic Minds
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The Role of Word of Mouth in Driving Demand
I think I think like New York Times moving to a paywall is a good example we should talk about instead of ads you just pay a monthly fee. And I don't know if Facebook could ever get to a model where it's subscription, but that would be the counter example for advertising. You know, in 2019 now it's possible to have an actual subscription and people pay for it. Okay. So we're talking about driving early demand. We talked about word of mouth is the most common lever. Let's see if there's any interesting factoids here. TaskRabbit, 90% of their customers came through word of mouth according to Jamie,. Lyft, word of mouth was huge
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