At Dukaan, Subhash and his cofounder Suumit are building the e-commerce infrastructure on the edge of the cloud for the next billion! Dukaan lets anyone build their online store in minutes, and Subhash talks about their journey from SEO optimization to building a Shopify challenger over the last decade and how their team is surmounting challenges of extremely low latency page loads of shops on slow mobile internet connections across the globe!
#scalerpod #dukaan #podcast
TimeStamps
00:00 Teaser
01:50 Introduction
02:50 Day in the life of Subhash
15:00 Young software engineers today
21:30 Making software reliable, and improve UX for users
24:30 How engineers work and work-life balance
27:00 How do you hire people ?
31:00 Subhash's early career experience
36:30 Job security, hiring and firing
42:00 Early SEO optimisation as freelancer
52:00 Meeting cofounder Suumit Shah
01:00:00 Building the first product company
01:04:00 Early idea of Dukaan from whatsapp-commerce
01:16:00 Expanding on SaaS offerings
01:20:00 Mindset of SaaS in India
01:24:30 Better CDN and Edge-level low latency content
01:32:00 Building an edge-computing stack
01:52:00 Edge level SSL, domain handling over BGP and anycast
02:00:00 Maggi Delivery Network (don't miss this!)
02:15:00 Competing with Shopify
02:19:00 Mobile-first D2C commerce shop pages
02:26:00 Innovating hiring strategy at Dukaan
02:36:00 Work Environment at Dukaan
02:39:30 Stress Free Zone at Dukaan office
02:43:20 Conclusion
