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Winning the Customer Through Marketing: Trust, AI, and Brand

No Bullsh!t Leadership

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Marketing as Leadership Responsibility

This chapter emphasizes the vital role of marketing in business growth, advocating for leaders to embrace it as part of their responsibilities. It highlights the importance of understanding market dynamics, engaging the right customers, and fostering trust in an evolving landscape. Through discussions and personal experiences, speakers illustrate how informed marketing strategies can significantly enhance brand perception and organizational success.

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