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S7 E9: Crush Your CRO with These 20 Elite Tips

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CHAPTER

Navigating the Success and Pitfalls of Celebrity Brands

Exploring the journey of celebrity brands, this chapter delves into the recent sale of Jonathan Van Ness' hair care line, analyzing the factors that drive some brands to thrive while others falter. From the necessity of genuine celebrity involvement to the role of CEOs in brand success, the conversation highlights the delicate balance needed for a celebrity brand to truly resonate with consumers and achieve longevity.

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