How to Rebuild Trust and Confidence

I really believe in driving down trust and confidence. It's an opportunity because people are going to look for something that feels, I don't know if it's honest or authentic. tribes need to hear the truth from their own tribesmen. Here we are encouraging a more skeptical worldview at a time when experts are telling me, don't be skeptical. Just still take our word for it. That is a recipe for some kind of collision.