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Maximizing Views and ROI with Short-form Video Content
The speakers explore utilizing an agency to garner 50 to 100 million views monthly from short videos, focusing on repurposing content to engage a broader audience. They discuss the challenge of tracking content effectiveness in driving sales, showcasing how short videos can significantly boost engagement for long-form content. The chapter also emphasizes the importance of trust, qualitative feedback, and providing impactful free content for business success.