Jennifer Cramer, VP of Customer Success at Planhat - Is all churn bad?
The Customer Success Channel
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The Importance of Prioritizing Tasks
When should a SaaS or tech company start monitoring and measuring churn? When's the best time to start with all of that? You really shouldn't call a customer churned, let's say, in my opinion. But if they never got off the ground and up and running, is that really considered churn?"
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