Discovery, Meta and the Saudi Pro League… insights with Peter Hutton
StreamTime Sports
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The Current State and Value of Sports Rights
This chapter explores the current state and value of sports rights, questioning the profitability and justifying the costs. It discusses the changing landscape of digital strategy in sports, including the potential for smaller organizations to generate revenue through OTT platforms. The chapter also examines the role of agencies in the sports industry and their evolution towards more consultative and sustainable approaches.
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