2min chapter

The Cut cover image

Tinder Changed the Game - from Land of the Giants: Dating Games

The Cut

CHAPTER

The Struggle to Hack Dating

Tinder's developers wanted to remove the fear of rejection. If two people swiped right on each other, they could start talking. The idea for the swipe came to Jonathan Bedeen as he honed in on user experience. It was a portrait interface with a stack of cards.

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