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The Conversational Experience
At Wilson, we like to ask what is the listener doing? Where is she listening this from? Is she on that conversational flow calling her bank because her credit card got locked? And after interacting with this voice, whatever that is at that given point in time, what do we want her to accomplish? What is the pre-during-and-after experience that the voice is going to enable? We are now seeing brands across many industries that are anticipating that breaking up from the black mirror.