If you need a guarantee of critical and market success every time you seek to create, you've found a great place to hide. The fact that we are lucky enough to be able to play catch is a thrill. We don't practise our catch so that we can win next time. And simon cynics follow up is the game we play cause we get the play. If you're playing catch with your niece who's four years old, you don't try to win at catch. You try to play catch, cause that's the purpose. Those are the surprise best sellers, right?
In his third Design Matters interview, writer Seth Godin riffs on his 20th book—“The Practice”—a milestone text exploring creativity and the sheer power of doing the work and putting it out into the world.