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Overcome Financial Trauma and Thrive - LIVE From FinCon 2024 (SB1595)

The Stacking Benjamins Show

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Shifting Focus: The Role of Behavioral Finance in Financial Planning

This chapter delves into the Certified Financial Planner program's increasing emphasis on behavioral finance, highlighting the significance of understanding clients' emotional ties to money. It discusses the challenges financial advisors encounter as they navigate clients' awareness of unsustainable financial situations and the necessity for a holistic approach in financial planning.

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