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Black Friday weekend and holiday marketing trends

The Modern Retail Podcast

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Navigating Holiday Retail Trends

This chapter explores how luxury brands like Laneige and Dior are adapting to the holiday retail landscape amid evolving consumer behaviors and economic uncertainties. It contrasts high-end experiential offerings with low-cost, impulse-driven shopping trends driven by platforms like Amazon and TikTok Shop. The discussion highlights the impact of self-gifting, shifting spending patterns, and the implications of return policies on e-commerce during the holiday season.

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