Episode 153: The King of Cool: Mark Birnbaum of The Catch Hospitality Group
FULL COMP: The Voice of the Restaurant Industry Revolution
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The Scariest Thing About the Restaurant Business
The scariest thing about the restaurant business is that, unless you're like on your business plan a nine out of ten, you're failing. You have to be able to look yourself in the mirror immediately and say, that did not work. Your original menu, generally, is never your menu two years from now. There are some staples that might have survived, but generally, and that's with the food. And then of course, when you're in an entertainment side of business, where it's restaurant with entertainment, that either works or doesn't work. It could be talent related, it could be it's just too loud related. Could be your food is bad, but your
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