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11: Likable Social Media with Dave Kerpen

Everyday MBA

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Building Your Business Using Social Media

i wrote thi four years ago now, and it was the best selling social media book of all time. The front cover of the book has got social networks that didn't even exist four years ago. So we went through the entire first edition and we pulled out any irrelevant case studies. And then we added lots of new social networks and platforms that are really relevant now in thinking about today's whirlds. How can our listeners establish that kind of engagement and build that kind of true dialogue? Welyou have to first define the platform, right? It's a social meting as an engagement platform,. Ah, so it's a two way street at all times. And you

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