Why Networking Site aren't Effective for MarTech -- Michael Lodge // EM360 Tech
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Value of Creating Verticalized Communities
The company uses LinkedIn to ensure that its subscribers' job titles match those of the people we want on the community. As a new subscriber, they're allowed to submit content, but that content is moderated by our editorial team. And when they submit content that's relevant and that content goes live, we reward them for it. We give them points. The more points they gain, the higher the ranking they achieve through the ranking levels that we have going up to industry guru.
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