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8min chapter
BONUS: Brand Building Live at Cannes Lions
How I Built This with Guy Raz
Evolution of Brand Building in Social Media and Influencer Marketing
This chapter delves into the shift in brand building to social media, emphasizing the importance of authentic engagement. It discusses influencer marketing, showcasing the significance of identifying genuine influencers. Case studies of brands like Hainoon and Liquid Death illustrate the success of disrupting markets by focusing on quality products, unique branding, and purpose-driven marketing strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode