2min chapter

Tearsheet Podcast: Exploring Financial Services Together cover image

Unlocking 5000 global corridors: Remitly's growth story with Matt Oppenheimer

Tearsheet Podcast: Exploring Financial Services Together

CHAPTER

Understanding Marketing Attribution and Unit Economics

This chapter delves into the complexities of multi-channel attribution in marketing, emphasizing the need for effective performance measurement across channels. It also touches on the relevance of unit economics and customer lifetime value for refining marketing strategies.

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