4min chapter

The Knowledge Project with Shane Parrish cover image

#67 Jim Collins: Keeping the Flywheel in Motion

The Knowledge Project with Shane Parrish

CHAPTER

What's the Best Counterargument You've Heard to Good Great?

Canto: A company like circe city falling is not, in my mind, a counter argument. The built to last study put a premium on the importance of a purpose far beyond just making money. I don't believe anything is ultimately permanent and time very oftand il live forever. But if you's ane way out, you ask, which setAnies had greater endurance? Now, built to last was about built to last, but the built tlast companies did.

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