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279 The Content Fuel Framework by Melanie Deziel

The Marketing Book Podcast

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The Importance of Product Focused Content

So many brands only create product focused content. What I wanted to show is that it's part of a spectrum, right? It shouldn't be only thing you're creating. If you are MetLife Stadium, and you're talking about a story by the numbers or you're profiling the staff that paints the numbers on the field, that is still content about what you do. And it can still talk in a tangential way about your services, about your products, about your offering as well.

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