S18E6: Intro to Casing (4 of 10): L.E.K. Profitability Case – Best Boots
Strategy Simplified
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Analyzing Market Misses in the Work Boots Segment
This chapter discusses the challenges faced by Best Boots in the competitive work boots market, particularly in light of their lagging performance compared to Comfy Shoes. It examines changing consumer preferences and the lack of presence in the employer-bought sector, emphasizing the need for strategic reevaluation.
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