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S2 E3: The Easy Way to Make $500,000 A Year / Sniff Collab / Grove Collaborative Decimation
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Why You Shouldn't Use UTM Parameters
I always use, aside from the Facebook Ad Manager, I look at UTM parameters on a daily basis to understand what ads are working and what isn't working. If you don't know what your LTV is, I would encourage you to be incredibly conservative and aim for first-order profitability. There was this great article in 2012 about how much did you spend to acquire a customer? And they're like, whatever your LTVIs, you can spend less than your LTV. You can spend $40 acquiring that customer right out of the gate.
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