2min chapter

This is Product Management cover image

303- A Product-Led Growth Strategy is Product Management

This is Product Management

CHAPTER

Is P L G a Good Thing?

Growth is basically that the product is yourman way that you're going to attract a customer on. That's pretty consistent with the standard definitions that have been created by kind of the category creators themselves. Think about things like slack. Those are like kind of early examples of p l g bu where it's supereasy to get started with. You can go you can down kow the application. You can get goon with a few clicks. It's one of the hall marks of p l G is at in order for it to work, is being your main acquisition vehicle and growth vehicle. So many people re and you just send u cancelling cause you're frustrated. And

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