I think we're going to see a lot more B2B video marketers. I feel like it's very underutilized for B2B types of companies and products, but especially B2B SaaS in particular. You can just reverse engineer and learn from people without having to talk to them or directly see how it converts. And number three is keep a swipe file. Once I did, I felt like, geez man, this is a cheat code. It saves literally hours off of every project that I take on.