Trend of Brand Collaborations in China and Fashion Industry Success

The chapter explores the rise of brand collaborations in China in 2023, particularly in the food and beverage sector, with examples like Lucking Coffee partnering with Fendi. It delves into the marketing benefits and customer attraction through unique designs, citing a successful limited edition collaboration between McDonald's and Crocs. The episode also discusses the strategy behind collaborations in the fashion industry and the marketing tactics employed to reach new customer segments and expand market reach.