The chapter explores the rise of brand collaborations in China in 2023, particularly in the food and beverage sector, with examples like Lucking Coffee partnering with Fendi. It delves into the marketing benefits and customer attraction through unique designs, citing a successful limited edition collaboration between McDonald's and Crocs. The episode also discusses the strategy behind collaborations in the fashion industry and the marketing tactics employed to reach new customer segments and expand market reach.
From vinyl records to Crocs and Birkenstocks, it seems comfort and nostalgia are the new fashion trends! Join us as we explore the resurgence of these iconic products that are reclaiming their places in our hearts and wardrobes. On the show: Heyang, Yushun & Brandon Yates