Understanding Groundswells and Demand Aggregation

Rob digs into the difference between Conjuring demand (where a founder has an idea of how the world should work) vs. Finding demand (where buyers are trying to accomplish something and pull products that help them solve that). 

He touches his perspective on startups like Clay and Drift, and how he takes a "Demand"-based perspective to think about startups from outside-in (or in pitch decks). 

Post: Finding vs. Conjuring demand

Links

• Rob's Substack: The Physics of Startups 
• AI Rob waitlist: https://robsnyder.org/ai-rob
• Work with Rob 1:1: https://www.robsnyder.org 
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