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Building Product by Michael Seibel

Startup School by Y Combinator

CHAPTER

Brandstorms Aren't a Brainstorm

The top level k p i was daus. The three ways that we thought we contributed to daus were either new users, retention of users and new content. So every cycle we ran one of those three numbers. And we run an open brainstorm. Brainstorm us would take a couple of hours, and it was a real brandstorm.

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