From Zero to Viral: The Art and Science of Compelling Short-Form Video Creative
eComFuel
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How to Create a Great Hook for Your Ads
The first step focusing on the hook, I think most people know, of course, the hook is the most important. If you have a great hook, but it takes five or six or seven seconds to set up too long, what's your window there? I think three seconds is the key to get your main message across. So for instance, if we're doing makeup, we'll say like, my boyfriend commented that I looked younger and I'll be the hook.
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