Understanding Customer Needs through Jobs To Be Done

This chapter examines the 'Jobs To Be Done' theory and its significance in understanding customer requirements and driving innovation. It also analyzes Kodak's struggles within this framework, highlighting misconceptions about photography and the evolving role of images in communication.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app