
#033: How to Get 98% Open Rates with Matt Morfopoulos
Hey {First Name}, An Insider's Guide to Outbound Sales
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Revolutionizing Outreach: The SMS Shift
This chapter explores the journey of Respond Flow's creation, driven by one person's insights from the prosthetics industry and a shift towards SMS marketing for better engagement. It highlights the transition from traditional outreach methods to innovative strategies that prioritize authentic communication and personalization, addressing the challenges and successes along the way. Additionally, the chapter emphasizes the significance of understanding compliance, especially in automated messaging, while fostering genuine relationships with prospects.
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