2min chapter

The Gray Area with Sean Illing cover image

Ben Thompson on how to make it in media in 2016

The Gray Area with Sean Illing

CHAPTER

Scale Your Marketing

If you want to go big, if you want to scale, then you have to basically be the exact opposite of me. You need to looko, go back to that horizontal versis vertical thing. In some respects, i'm a vertical enterprise. I do stuff to differentiate my cor products. People pay me money. I've a free podcast exponento f m thdmantis, the longr and his people. Yo, signing up forfo for for my news letter. So so then there's the other side. There are some number of sights that, if they are destination sights, can survive, will survive. If you don't bring to the table a mass of brand like

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