Scale Your Marketing

Note: If you saw this twice, this is a reissue of a previous episode, with corrected audio.Since starting his site Stratechery in 2013, Ben Thompson has established himself as one of the smartest and most thoughtful analysts at the intersection of media, business, and technology. I’ve become addicted to his commentary, as have many of my colleagues.So getting to geek out with Ben on these topics is a lot of fun. In this conversation, we discuss a couple of issues very close to my heart, including:Whether you can still make it as an individual blogger — Ben is showing you can, but the path has really changed;How to make money as a modern media company;Ben's time working for Apple and Microsoft and what he learned about both companies and their cultures;Why the Innovator’s Dilemma is worth reading even if you think you already know what it says;Why so few companies advertise on podcasts;Why the most important piece of writing on your site is the second one a reader finds;And much, much more.I enjoyed this conversation tremendously, I hope you do too. As always, please do me a big favor and share this podcast with your friends, put it on Facebook, on Twitter, Snapchat, wherever. And please send me your feedback at EzraKleinShow@Vox.com.

Learn more about your ad choices. Visit podcastchoices.com/adchoices