Lumi's History

The packaging industry was extremely fragmented. It's a picture and shovels business which is like, if you're going to start an e-commerce brand, you need to ship something from point A to point B, and we're going to sell you the packaging. And I found that mission to be incredibly motivating,. Like kind of selling pics, pickaxes and stuff in a gold rush, gold rush being the e-commerce space. We said that to the board and our investors starting getting introductions and one of those introductions panned out into a full blown acquisition.

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