6min chapter

The Influential Personal Brand Podcast cover image

What You Need Legally To Protect Your Personal Brand with Heather Pearce Campbell

The Influential Personal Brand Podcast

CHAPTER

How to Protect Your Personal Brand in the US

The US is way more litigious than many countries and not the same token. There's sometimes you just got to play the game even if you don't like it a little bit. So what are the fundamental assets and when it comes to legal documentation? A lot of international clients get this wrong because they don't think about Their risk from the standpoint of needing to understand us laws we IP laws as well.

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