Perception of brand and the red sneakers effect

In 2010, Lady Gaga wore a dress made of raw beef cuts at the Video Music Awards. Why? Well, it turns out it has less to do with differentiation, and more to do with status. In today’s episode of Nudge, the final with my wonderful long standing guest Richard Shotton, we explain why powerful people dress differently. 

Access the bonus episode: https://tinyurl.com/5xzu6uv3

Harvard Fake Data Scandal Episode: https://tinyurl.com/yxy8tz2k

Lady Gaga’s Meat Dress: https://en.wikipedia.org/wiki/Meat_dress_of_Lady_Gaga

Louis’ newsletter: https://www.everyonehatesmarketers.com/

Yes Mistress: https://theyesmistress.com/

The drunk UX tester: https://theuserisdrunk.com/

La Vie ad: https://tinyurl.com/4xjf4uy4