How the digital ad industry is creating standards for sustainability
The Digiday Podcast
00:00
The Rise of Supply Path Optimization
supply path optimization is one of the solutions that's driving some of the sustainability efforts right now in the industry. Because there is this, like, you need to create transparency before you can kind of like set firm, like benchmarks or, you know, standards for who you're working with. "Greater transparency for all provides value to all," says Cevallos. 'We're trying to say, here's how we're doing it. And here's the benchmarks we're trying to use'
Transcript
Play full episode
