How Marketing Expert Will Smith Keeps The PetSmart Brand Soaring
Marketing Trends
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How to Evolve a Trusted, Familiar Pet Care Brand in 2023
I want to see them as the first strike destination for all things pet, right? And I think we're building that. We are giving to our treats members in a time where value is that much more important than savings. Like these folks, we're going to give insider access to product launches and sort of special incentives. The other thing that you might have seen from us lately is actually more, more influencer participation in our marketing.
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