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#93: Jen Hatmaker and Heather Adams—Do This to Always Stay On-Brand with Your Messaging

Marketing Made Simple

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The Importance of Understanding Traditional Marketing

"I wanted Jen to be in front of gatekeepers in the media that she didn't have access to," Heather says. "If I could get her in front of them, she is going to be overwhelmingly impressive." Public relations gets you in front of new audiences and it's not paid media,. It's like earned media. So marketing is controlled. And JJ too, I think what I love about Jen and your listeners should understand this for themselves if they're considering, you know, this kind of course in their career", he adds.

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