The BBO, the Bigger, Better Offer

Whether it’s the struggle to reduce screen time or the battle against overeating sugar, many of us know how hard it is to kick unhelpful habits. And according to Judson Brewer, MD, PhD, the best-selling author of The Craving Mind, it’s not so much about willpower as it is about mindfulness. On this episode, the director of research and innovation at Brown University’s Mindfulness Center explains what happens in the brain when we break and form habits. He also shares habit-mapping tools, acronyms and reframing techniques that can help anyone take better control of their behaviors — for good.  

Learn More

• Watch Dr Jud’s famous TED Talk and download his mindfulness apps on his website.
• Explore more of his research through his books, The Craving Mind and Unwinding Anxiety.
• Make a habit out of making good habits — check out this Trained episode featuring behavior scientist BJ Fogg.