Hypersonic Fever! With Chris Combs and Alex Hollings
The Hermeus Podcast
Perception Management and How Narrative Informs Warfare
I'll do a video about some complex new defense technology program, you know, and then it fails. I wrote a book a few years ago called Perception Management and How Narrative informs warfare. It really is true that it's not really about your capability. It's about your perceived capability when it comes to geopolitics and diplomacy. You're perceived credibility and capability is what dictates how much money people were willing to hand you. And that has more to do with how good you are at messaging than it does with actually executing.
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