LVMH
Acquired
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LVMH's Gucci Gamble
This chapter explores the tumultuous history of LVMH's missed opportunity to acquire Gucci during the chaotic 2000s. It highlights the internal conflicts and management failures that plagued Gucci, which ultimately led to a dramatic turnaround under new leadership. The narrative delves into corporate strategies, rivalries, and the evolving landscape of the luxury fashion industry, setting the stage for LVMH's continued dominance despite its setbacks.
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