The Importance of Communication

I think that's definitely the, the incentive here, right? Like media incentivizes conflict. The easiest way to get a candidate into the news is to just that that's how this stuff works. I'm probably a little, a little too cynical about it at this point. We have a lot of forces that are pushing people to be more antagonistic to each other at the same time. It's hard not to have a race to the bottom.