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15min chapter
#85: Isabelle Freidheim, Founder of Athena Capital — The benefits of being an only child, creating opportunities for women in finance, and unlocking hidden talent
From Start-Up to Grown-Up
From Childhood Ventures to Financial Innovation
This chapter chronicles the speaker's early entrepreneurial experiences, beginning with their school days selling tiger balm. It explores how an unstructured upbringing fostered creativity and adaptability, ultimately shaping their career in finance and investment. The narrative also highlights the challenges and insights gained from transitioning through various roles, culminating in the founding of a financial technology company.
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