Welch’s Fruit Snacks Get a MAHA-Friendly Makeover
Big Take
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Welch's Shift to Natural Colors
This chapter examines Welch's Fruit Snacks' transition from artificial dyes to natural sources, highlighting the challenges of maintaining taste and appearance. It discusses the broader public health context surrounding synthetic food dyes and their potential effects on children's behavior. Listeners also get an insider's look at the manufacturing process and the company's commitment to eliminating artificial additives by 2026.
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