Marketecture: Get Smart. Fast. cover image

Episode 137: The big debate around Transaction IDs with Chris Kane and Mike O’Sullivan

Marketecture: Get Smart. Fast.

00:00

Navigating AI and Publisher Monetization

This chapter examines Perplexity's new initiative to financially support news publishers through a $42 million revenue pool for AI-generated content, while addressing concerns about its effectiveness in an evolving landscape. It also explores the challenges of traditional micropayment models and the emergence of new AI ad networks like Zero Click, scrutinizing their implications for digital monetization. Finally, the chapter highlights the controversies surrounding affiliate marketing tactics and raises questions about the sustainability of these emerging monetization strategies in the presence of major ad players.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app