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S2 Ep33: Ferocious Fame with Nils Leonard

That's What I Call Marketing

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Taking Risks and Constructing Narratives

In this chapter, they discuss the concept of 70, 20, 10 as a permission piece for trying new things and taking risks in marketing. They talk about different perceptions of risk within organizations and the need for collaboration to construct a narrative. They also mention the origin of the phrase 'life paint' and reflect on the importance of learning from past experiences.

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